How it works
Launching May 2021
Practice Creativity
Improvise + Problem solve
Learn to Fail
About Us
from physicists to toy designers
Alana Aamodt
CEO
Idea generating powerhouse on a mission to play creatively as possible.
While studying physics and design in university, we realized that the world of engineering, tech, and science has a diversity problem.
Creativity, collaboration, and curiosity--all critical design skills that are also associated with improved diversity--are undervalued in our schools and offices. So many of us (organizations and individuals) have a fear of failure that stunts the growth of truly innovative ideas by stopping creative risk before it happens.
The best way to get confident with these skills is to do them in a low-stakes context.
Play is a great place to start when it comes to changing our attitudes at the individual and organizational level. We want to use play to instigate this culture change.
